More is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company in the United States, Japan Tobacco in the European Union, and PMFTC in the Philippines.


Initially tested in Oklahoma City in 1974, the brand was introduced nationally by the R.J. Reynolds Tobacco Company in June 1975.

The brand was originally marketed to both men and women and then changed its primary focus to female consumers.

It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm in length. The brand does, however, produce shorter versions with the typical white wrapper and white or cork filters.

Bridging the gap between cigars and cigarettes this brand was the first successful 120 mm cigarette.

It had a strong flavor and when introduced was higher in tar and nicotine than most filter cigarettes on the market. It is sold in both the full flavor and menthol flavors.

The brand was expanded to include ‘light’ styles in the form of both brown and white 120 mm and a beige 100 mm.

The brand appeared recently in the 2021 movie Swan Song.


United States

  • More Slim 120’s (Full Flavor)
  • More Menthol Slim 120’s (Full Flavor)
  • More Gold Slim 120’s (Lights)
  • More Silver Menthol Slim 120’s (Lights)

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