Doral

DORAL CIGARETTE BRAND

OVERVIEW

Doral is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company. Which is it is the second-largest tobacco company in the U.S. RJR has a large brand portfolio, which includes this brand of cigarettes.

BRIEF HISTORY

Doral was introduced in 1969 and is available nationwide in the United States.

Originally a premium brand, the cigarettes were re-branded in 1984 as a savings brand. This made the brand the officially first branded cigarette to be in the value-savings market.

In 1984, The New York Times tested various “low tar” and “low nicotine” brands and the tests concluded that Doral King Size and King Size menthol had 5 MG of tar, 0,4 MG of nicotine, and 3 MG of carbon monoxide.

ADVERTISEMENT

R.J. Reynolds made various poster adverts to promote the brand. Magazine advertisements were done in comic strip format; such as one with a lion tamer worried about what his Doral pack sang. 

Doral’s current slogan is “Premium Taste, Guaranteed”. An early slogan was “Taste me!” done with female voices on broadcast commercials. This was lampooned by George Carlin in his 1972 stand-up bit “Sex in Commercials”.

The brand’s “Imagine Getting More” positioning builds on Doral’s core promise – offering adult smokers more value for their money. The brand will continue to fulfill this promise through its primary communication vehicles — the successful and long-running Doral & Company relationship-marketing program and its popularity.

BUY DORAL CIGARETTES WITH US

Buy Doral Splendidly Blended cigarettes with us here at quickieciggie.com. We have all your favorite flavors and more. In king sizes (85 mm)or long (100 mm), soft or hard packs, 20 cigarettes in a pack.

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