Capri

CAPRI CIGARETTE BRAND

Capri (also known as Caprice in Germany) is an American brand of cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company.

Quick History

The first American version of Capri was introduced in 1956 by Lee Brothers Tobacco, as “Capri Rainbows”, a high-end brand with different-colored cigarette papers. At a later point, the brand trademark was acquired by Brown & Williamson, who first made Capri as a regular-gauge menthol cigarette.

The brand was relaunched in 1987 as the world’s first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. Susan Cameron was one of the people who oversaw the re-launch of the brand at the time.

When Brown & Williamson merged with R.J. Reynolds in 2004, a new company called Reynolds American was formed, and the company manufactures the brand to this day.

Physical Description

The cigarette has a slim shape, at 17 mm in circumference and 100 mm in length, specifically marketed toward women. By comparison, standard cigarettes are 25 mm in circumference, and slim cigarettes are 23 mm in circumference. They are available in regular light and menthol light varieties, as well as regular and menthol ultra-light varieties. Capri is also available in a 120 mm length, which the packaging describes as a “luxury length.” All versions of Capri are lights or ultra-lights.

Ads

Before the introduction of the modern-day Capri brand, a few TV advertisements were made in the 1960s to promote a brand under a similar name. The brand was menthol-only and emphasized that, out of the smokers that were tested, Capri was preferred. Its slogan was “Menthol, but with a soft, fresh taste.”

Various poster adverts were also made to promote the brand, especially for young women.

Anyways for all the adorable ladies out there in search of subtle smoke. This is a definite buy for you. Check out our prices below and I bet you’d be intrigued.

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